Jordan Blake

Jordan Blake covers fitness equipment, cardiac monitors, recovery tools, and the category of smart health devices that sits at the edge of consumer and medical technology. Jordan has a degree in kinesiology from the University of Oregon and spent three years coaching endurance athletes before switching to writing about the equipment they use.

The switch came partly from frustration. Jordan kept watching athletes make expensive gear decisions based on marketing language and YouTube impressions that didn't survive contact with actual training. The goal was to provide coverage that took the physiology seriously: what does the research actually say about heart rate variability training? What's the real accuracy difference between a chest strap and a wrist sensor? What does "FDA-cleared" mean for a consumer ECG device, and what doesn't it mean?

Jordan is a competitive amateur triathlete, which means regular contact with the gear being reviewed in actual race and training conditions. Swim-proof claims get tested in open water. GPS accuracy gets tested on long trail runs, not parking lot laps. Cold plunge tubs get used after training blocks, not just for a one-time test.

Jordan is particularly careful about health claims. Recovery tech gets held to a higher evidential standard than a yoga mat. If a product claims to speed recovery, improve sleep, or reduce injury risk, Jordan reads the relevant research before agreeing.